Isaac Wilson

Based in: Lake Tekapo

Isaac Wilson is a thought leader and data driven marketing expert. He started out analysing online shopping data in 1999 for the completion of his Masters degree at Auckland University.  Since then he has worked in the intersection of marketing/statistics/and IT working in both client and agency roles.  In 2011 Isaac set up Litmus Marketing which specialises in providing thought leadership and technical solutions to organisations wanting to embrace a data-driven approach.  In 2015 Litmus Marketing started developing a specialty in text analytics – very soon after Text Ferret was born.  The Text Ferret AI engine is really getting noticed as it has had some impressive growth and recognition in its capability.

Areas of expertise:

  • Text data analytics
  • Text analytics software
  • AI Tech
  • Real-time text analytics
  • Text data insights
  • Voice of the customer analysis
  • Market listening analysis
  • Insurance claims optimisation
  • Health & safety text data analytics
  • Data-driven approach to business
  • Marketing
  • Statistics
  • IT


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